ABOUT

Lauren Naomi is a writer and creative director from New York City. Her first work, The Parlor Room, is a novelistic memoir presented in the form of a tabloid newspaper — combining personal storytelling with experimental print design.

Lauren’s work centers on blended genres and unconventional print formats that reimagine how stories are told and experienced. As a debut author, her focus is on bringing creative literature into public life through collaborations with literary events, festivals, and other gatherings where readers meet the work in person.

ORIGINS

Lauren launched her career as a writer in 2025 with In The Parlor, an experimental thought space on modern domesticity through the lens of the modern woman.

Prior to this, she spent ten years as a Creative Director in advertising for brands in the prestige beauty market. Most notably was her work for haircare brand Amika, where she served as brand creative director on the award-winning billboard campaign Pick Up For Perk Up in partnership with Front Row Agency.

In her beauty work, she worked in blended formats as well, using unconventional design techniques to create standout campaigns and acitvations for brands with a unique, bespoke visual perspective.

CREATIVE PROCESS

I like to live into whatever I’m creating — surround myself with the story and write some sort ocolors, textures of the final piece so that I can co-create it. In my memoir, I was capturing and writing and discovering the piece simultaneously, very much like my experience with telling stories for brand campaigns. There’s a vision which helps me gather the pieces, but with those pieces, the vision morphs into something far better in real time. My writing process is new, but I see how necessary the details are to creating something unique.